2017 Guideline for the Prevention, Detection, Evaluation, and Management of High Blood Pressure in Adults Released November 14, 2017 AMA AHA, AMA, TEDMED 0 The highly anticipated 2017 Guideline for the Prevention, Detection, Evaluation, and Management of High Blood Pressure in Adults was released yesterday at the American Heart Association's (AHA) Scientific Sessions. We invite you to learn more about the new hypertension guideline by joining a live virtual discussion among experts, hosted by AMA in collaboration with the AHA and TEDMED. Join us on Wednesday, Nov. 15 at 2 p.m. Pacific Time at facebook.com/TEDMEDcommunity. We are also pleased to share that on the heels of the guideline announcement, the AMA and AHA are launching two national campaigns – one for consumers and one for health care providers – designed to improve blood pressure control in the U.S. First, we have partnered with the Ad Council to develop an emotional campaign that features heart attack and stroke survivors who underscore the importance of re-engaging with a physician to get back on a management plan before it’s too late. The campaign is available in English and Spanish atLowerYourHBP.org and BajeSuPresion.org. Second, to prepare health care providers for a productive dialogue with patients, AMA and AHA launched the Target: BP Improvement Program – a suite of tools and resources that incorporates the new 2017 hypertension guideline. Target: BP also offers access to the latest guideline information, making it a single source of guidance to achieve improved blood pressure control among your adult patient populations. We hope you will help us by encouraging your networks to use the Target: BP tools to help prioritize blood pressure control within their practices. Attached for your use, please find a print ad and a digital ad that you can link here. If you need a different file size or format, please let us know. Thank you in advance for your support as we collectively work to improve the health of our nation by reducing the number of Americans who suffer heart attacks and strokes. Comments are closed.
