And the winner is...the tobacco industry February 27, 2017 UCSF Academy Awards, Oscars, Smoking, Tobacco, UCSF 0 Publicity to kill for: A night full of movie stars, hyping films that push smoking at kids worldwide. 71% of the films listed in major Oscar categories this year feature smoking, including seven out of ten Oscar-listed films rated PG-13. Why do the Academy Awards roll out the red carpet for the world's #1 cause of preventable death? Of course, most of the stars nominated for Oscars don't light upon screen themselves. This year, only four out of twenty actors and actresses nominated for Oscars smoked in their roles. But nearly all of their movies were packed with smoking anyway-by actors playing smaller roles and by uncredited extras. Twice as many PG-13 films with smoking were Oscar-listed this year than in 2015 or 2016. Kid-rated films accounted for half of all Oscar-listed tobacco incidents and nearly two-thirds of the tobacco exposure that Oscar-listed films delivered to audiences (see table). Oscar-listed PG-13 films were twice as likely to feature smoking (70%) as all of the top-grossing PG-13 films released in 2016 (32%). Two realistic dramas were 100% smokefree: Hidden Figures (PG-13) and Manchester by the Sea (A-rated). No professional film critic thought this was out of place. Meanwhile, one unnamed extra smoked in La La Land (PG-13). If smoking is so marginal to a film, why include it at all? Click here to view the full report To learn more about the Oscars and tobacco, go to smokefreemovies.ucsf.edu - and click on the gold envelope. Comments are closed.
